On Sept. 24, Google began rolling out its September 2026 spam update, its fourth spam update of the year. Like the others, it’s designed to push down sites that try to game search results. It has also brought back a question we hear from business owners almost every week: “If we use AI to help […]
If you’ve spent any time reading about digital marketing lately, you’ve probably seen a new acronym appearing alongside SEO: GEO. Short for Generative Engine Optimization, GEO is becoming one of the biggest conversations in digital marketing—not because SEO is disappearing, but because the way people search is changing. Customers are no longer relying solely on […]
Search used to work like this: type a question, get a list of links, click one. That’s changing fast. Recent data shows more than two-thirds of Google searches now end without a single click to any website — up sharply from just a couple of years ago. When an AI-generated summary appears at the top […]
One of the most common frustrations businesses express about SEO is also one of the most understandable: “We’re not sure what we’re getting back from it.” Unlike paid advertising, where budgets in and leads out can often be tracked in near real time, SEO operates in a much more complex environment. Organic search results are […]
There’s no denying it. AI is changing everything, and it’s moving fast. The digital landscape today is vastly different than it was even a few years ago. More and more people are using AI overviews and chatbots to find what they’re looking for over traditional search engines. Between the rise of zero-click searches and the […]