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Digital Marketing

Understanding Your Target Audience

By: Team WTI | Date: November 30, 2022

Categories: Digital Marketing, Team WTI Articles,

Tags: Digital Marketing, Team WTI,

Understanding Your Target Audience

(and Using it to Your Advantage in Digital Marketing) As a business owner, you have most likely tried or considered many forms of marketing. TV or radio ads, billboards, newspaper ads, and other forms of traditional marketing. One… Read More

Google Ads 101: Negative Keywords

By: Team WTI | Date: March 22, 2022

Categories: PPC Essentials,

Tags: Digital Marketing, Google Ads, PPC Articles,

Google Ads 101: Negative Keywords

Google Ads is a vast and often confusing avenue for digital marketing. There are many moving parts that make up the application and constantly updating. Mostly everyone knows about keywords and how they are important, but not many non digital marketers know… Read More

SEO Do’s and Don’ts

Any business with a website will need SEO, or Search Engine Optimization. Just having a website will not automatically bring in visitors and conversions. Putting consistent work into your site is the only way to stand out to search engines like… Read More

Keeping Your Website Visitors Through Compelling Website Content

There is a common misconception that just having a website will bring you new customers. Although having a website is a fantastic first step, there is so much more to building an online presence. SEO or Search Engine Optimization, is the… Read More

The Visual Power of Before and After Graphics and Video

Does Your Business Transform or Improve Something? People love a good transformation story. Think about the popularity of the home improvement reality show. There is something fun and interesting about seeing something old made a new again, or… Read More

Reasons to Use Authentic Imagery Over Stock Images

Stock images can be pretty, but they shouldn’t be taking up a bulk of your content on your website and social media. Consumers are consistently taking in content online, but the way they receive this content is heavily reliant on how it… Read More

Social Media Stories: A Vital Part of Your Marketing Strategy

Social media stories are taking the world by storm. They aren’t anything new, but more and more businesses are starting to use them to promote their brands. If you are not incorporating them into your digital marketing plan, now might be the… Read More

How a Marketing Agency can Impact  Businesses’ Marketing Journey

Getting your business out in front of your target audience may seem like a reasonably simple task, but this process is more complex than it looks. Using a marketing agency can help you figure out the finer details. Agencies like Team WTI… Read More

Email Marketing in 2025: It’s Still Essential

An Effective Strategy for 2025 In 2025, some might still think of email marketing as an “old-school” method of reaching potential and current customers. However, this tried-and-true marketing tool remains one of the most effective and reliable ways… Read More

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