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Digital Marketing

Search Intent and SEO

By: Team WTI | Date: February 16, 2024

Categories: Search Engine Optimization,

Tags: Digital Marketing, SEO, SEO Articles, SEO For Small Businesses,

Search Intent and SEO

Billions of searches are conducted every day, and understanding search intent is the key to unlocking the full potential of your SEO strategies. Search intent, simply put, is the reason behind a user’s search query. By deciphering this intent, you can… Read More

Why Does My Business Need a Mobile Friendly Website?

3 Tips to a More Mobile Friendly Website Take a little self-survey with us: When you seek information on the internet, do you more often seek out your mobile device or go to your desktop, or laptop… Read More

Understanding Your Target Audience

By: Team WTI | Date: November 30, 2022

Categories: Digital Marketing, Team WTI Articles,

Tags: Digital Marketing, Team WTI,

Understanding Your Target Audience

(and Using it to Your Advantage in Digital Marketing) As a business owner, you have most likely tried or considered many forms of marketing. TV or radio ads, billboards, newspaper ads, and other forms of traditional marketing. One… Read More

Google Ads 101: Negative Keywords

By: Team WTI | Date: March 22, 2022

Categories: PPC Essentials,

Tags: Digital Marketing, Google Ads, PPC Articles,

Google Ads 101: Negative Keywords

Google Ads is a vast and often confusing avenue for digital marketing. There are many moving parts that make up the application and constantly updating. Mostly everyone knows about keywords and how they are important, but not many non digital marketers know… Read More

SEO Do’s and Don’ts

Any business with a website will need SEO, or Search Engine Optimization. Just having a website will not automatically bring in visitors and conversions. Putting consistent work into your site is the only way to stand out to search engines like… Read More

Keeping Your Website Visitors Through Compelling Website Content

There is a common misconception that just having a website will bring you new customers. Although having a website is a fantastic first step, there is so much more to building an online presence. SEO or Search Engine Optimization, is the… Read More

Why Before-and-After Images and Videos Can Strengthen Your Digital Marketing

Some of the most effective marketing does not require a sales pitch. Sometimes, showing the results is enough. If your business improves, repairs, restores, or transforms something, before-and-after photos and videos can become one of… Read More

Reasons to Use Authentic Imagery Over Stock Images

Stock images can be pretty, but they shouldn’t be taking up a bulk of your content on your website and social media. Consumers are consistently taking in content online, but the way they receive this content is heavily reliant on how it… Read More

Social Media Stories: A Vital Part of Your Marketing Strategy

Social media stories are taking the world by storm. They aren’t anything new, but more and more businesses are starting to use them to promote their brands. If you are not incorporating them into your digital marketing plan, now might be the… Read More

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Kris Skiles | The Family Credit Union
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