Digital marketing is evolving at lightning speed, and one of the biggest changes shaking up the landscape in 2025 is the AI Overview, formerly known as Google’s Search Generative Experience (SGE). If you’re a small business owner or marketer, you might be wondering: What is SGE, and how will it affect my visibility in search […]
When it comes to online advertising, the big question is: Google Ads vs. Social Media Ads? Both have unique strengths, and the best choice depends on your goals, audience, and budget. Let’s explore the differences to help you find the right fit for your business. Google Ads: The Power of Search Google Ads (formerly Google […]
Challenge In this foundation repair case study, we explore an Arkansas-based foundation repair contractor who wanted to expand their digital presence, increase leads, and make their advertising dollars work harder. Competing in a saturated market, they partnered with Team WTI to focus on two key areas: Our Approach To achieve their goals, we implemented a […]
Challenge In this insulation installer case study, we explore how a New Mexico-based insulation installer faced a significant challenge: their competitors consistently outranked them in search results, making it difficult to attract new customers. The company partnered with Team WTI to: Our Approach We developed a comprehensive strategy to address their goals: Results Our approach […]
Challenge In this credit union case study, we explore an Iowa-based credit union who came to Team WTI with a clear goal: to raise brand recognition in their community and surrounding region while increasing membership and loan applications. With two branches serving their members, the client wanted to stand out in a competitive financial services […]