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When people think about libraries, they often imagine shelves of books, quiet reading corners, and community storytimes. But today’s libraries are so much more—they’re digital hubs, event centers, learning spaces, and vital resources for communities of all sizes. If your library isn’t investing in digital marketing, you may be missing out on opportunities to better […]

Digital marketing is evolving at lightning speed, and one of the biggest changes shaking up the landscape in 2025 is the AI Overview, formerly known as Google’s Search Generative Experience (SGE). If you’re a small business owner or marketer, you might be wondering: What is SGE, and how will it affect my visibility in search […]

Google Ads and social media ads can both help businesses reach potential customers, but they work in very different ways. Google Ads can connect you with people actively searching, while social media advertising can help you reach audiences based on interests, demographics, behaviors, and more. So which approach makes sense for your business? Google Ads: […]

Challenge In this foundation repair case study, we explore an Arkansas-based foundation repair contractor who wanted to expand their digital presence, increase leads, and make their advertising dollars work harder. Competing in a saturated market, they partnered with Team WTI to focus on two key areas: Our Approach To achieve their goals, we implemented a […]

Challenge In this insulation installer case study, we explore how a New Mexico-based insulation installer faced a significant challenge: their competitors consistently outranked them in search results, making it difficult to attract new customers. The company partnered with Team WTI to: Our Approach We developed a comprehensive strategy to address their goals: Results Our approach […]