There is a common misconception that just having a website will bring you new customers. Although having a website is a fantastic first step, there is so much more to building an online presence. SEO or Search Engine Optimization, is the key to getting searchers to your website. One very important part of SEO is creating […]
Almost all social media platforms use hashtags in one way or another. Some platforms may make their tags more important like Twitter or Instagram, but it is necessary to know how to use them no matter which application you may be on. What Makes Hashtags so Great? How to Use With hashtags being so popular […]
Stock images can be pretty, but they shouldn’t be taking up a bulk of your content on your website and social media. Consumers are consistently taking in content online, but the way they receive this content is heavily reliant on how it makes them feel. Authentic images, either created by your or your customers, tend […]
Looking Beyond Keyword Research Can Improve Content When considering SEO, it is commonly known that keyword research is an extremely important part of content creation, and choosing your blog topics. With that in mind it is also very important to look at your blogs and content holistically, that is the big picture. Improve content by […]
Most marketers approach SERP (Search Engine Result Page) features the wrong way. They typically ask what they can do to rank with SERP features. Instead, they should think about what SERP features can do to format your content strategy. By thinking of SERP in a different way, businesses can build a successful content strategy that […]