Hiring a Digital Marketing Agency: What to Look For

By: Team WTI | Date: January 29, 2021

Categories: Digital Marketing,

Tags: Digital Marketing, PPC Articles, SEO, Social Media Management,

If your business is growing, or you’re looking for new opportunities for growth this year, hiring a digital marketing agency is a great way to do that. However, it’s important to understand your goals and objectives, because not all agencies offer the same services. Here’s a few tips to help you know what to look for when hiring a digital marketing agency.

What to Look for When Hiring a Digital Marketing Agency

Variety of Services

There are some agencies that have 2 people, and then there are others with 200. While the agencies with 2 people can definitely provide great service, think about your goals and try to imagine how your goals would be achieved in each scenario. Does the company allow for further growth outside of your original goals?

An agency with a wide range of services likely has teams dedicated to each service. Starting with just one or two services? An agency with a range of services allows for future growth! In digital marketing, every service plays an integral part in another. SEO skills are necessary when it comes to PPC. Web design and development also play a critical role in SEO. Social media management can also help increase SEO efforts, and vice-versa. 

Diverse Portfolio

Although your specific industry may not be represented in an agency’s portfolio, a diverse client base means that the company is willing, and able to work well in different industries. A wide range of clients means that the team is well-rounded and is able to write in an array of styles and voices. 

Since digital marketing is all done online, being able to capture a brand’s voice and style is especially important. You want your online presence to match the type of in-person experience your customers or clients would have when they’re interacting with your business. An agency that has experience in a wide range of industries will be able to slip into your brand’s shoes quickly and seamlessly.

Reporting and Communication

Last but not least, be sure to take a close look at reporting and communication. At Team WTI, we offer a wide range of services, therefore our reporting is reflective of that. Each client receives a customized monthly report based on their needs, goals, and services to show how all aspects of their digital marketing services are working together to achieve certain goals. 

Contact Team WTI for Your Digital Marketing Needs

We understand that your business needs a customized approach to marketing. Team WTI offers a wide variety of digital marketing services, and many of our team members are cross-trained. We strive to provide a seamless digital marketing experience for our clients from start to finish.

Whether you’re looking to build a new website, get started with social media marketing, or want to run Google Ads, we’re confident that our team has what it takes to help you meet your marketing goals. Contact us today to see how we can help increase sales, generate more leads, and retain your current customer base. We’d love to hear from you!