First Comes First What is PPC? PPC stands for Pay Per Click which is essentially a form of online advertising. Businesses, non-profit and profit alike, pay every time a potential customer clicks on its ad. Essentially, it is a method of buying visits to your site, and the business goal is to lead a customer […]
Knowing What Potential Customers Are Looking On Search Engines is an Important Part of SEO Strategy More and more, SEO and using keywords for searchability are tied directly to your business strategy and your understanding of what potential customers are searching for when utilizing search engines. Getting to the bottom of your main business goals […]
Why Link Building is an Effective Part of an SEO Strategy So you are working on an online marketing strategy. There are many components that go into an effective strategy, and one of those components is link building. What is link building? First of all, incorporating links in your digital content is a form of […]
What Are Acquisition Reports? In Google Analytics, acquisition reports let you know where your visitors originated from? What does this mean, exactly? There are several ways a visitor can reach your website: directly, organically, referral, social media, email, and paid search. Essentially, having access to an acquisition report will allow you to understand how, and […]
Email Makes the World Go ‘Round, So Consider Email Marketing with Team WTI If you are running a business then you are likely aware that communication is the key to developing customer relationships. An effective way to do just that is through email marketing. This form of digital marketing is one of the easiest, most […]