Once upon a time, you could trick Google into ranking your site higher in search results, but those days are long gone friends. This post outlines a few outdated SEO tactics that Google actually punishes sites for, so be sure to avoid using these approaches when creating content for your website! Outdated SEO Tactic #1: […]
Social media is important in getting your brand and message out to prospective and current customers. You’re probably aware of the marketing aspect of it, but did you know it can help with the SEO of your website? Google, Bing, and other search engines are incorporating more social media posts into their search engine results. […]
“A photo by any other name will help your SEO,” said William Shakespeare. Or at least, he would have said it had he not been busy writing about roses (and living in the 1500s). Photo file names is an oft-forgotten aspect of SEO (search engine optimization). Too often, leaving the default straight-from-the-camera file name is […]
It is obvious why your website needs to rank well. Websites that are listed in the first few search results are much more likely to be visited. If you can get someone to visit your site it builds brand recognition, trust, and may convert to a sale. Especially if you have decent content. So take […]
A business blog remains one of the most effective ways to educate customers, improve search visibility, build authority, and answer the questions your audience is already asking. But creating quality content takes time, expertise, and a clear strategy. Should your business write its own blogs, use AI, or partner with a professional content marketing team? […]