Most marketers approach SERP (Search Engine Result Page) features the wrong way. They typically ask what they can do to rank with SERP features. Instead, they should think about what SERP features can do to format your content strategy. By thinking of SERP in a different way, businesses can build a successful content strategy that […]
A Low-Cost Way to Show Up in Google Search Results You may have a listing on Google Business Profile. You may not have considered a listing for your business. Either way, you may not be aware of the benefits you have with a Google Business Profile listing. A Google Business Profile listing allows your business […]
Many times you will want to make the most of the traffic that you already have. When talking conversions for your business, every second counts! With every second that passes on a loading screen a company's conversion rate goes down by 7%
Knowing What Potential Customers Are Looking On Search Engines is an Important Part of SEO Strategy More and more, SEO and using keywords for searchability are tied directly to your business strategy and your understanding of what potential customers are searching for when utilizing search engines. Getting to the bottom of your main business goals […]
What Are Acquisition Reports? In Google Analytics, acquisition reports let you know where your visitors originated from? What does this mean, exactly? There are several ways a visitor can reach your website: directly, organically, referral, social media, email, and paid search. Essentially, having access to an acquisition report will allow you to understand how, and […]