Most marketers approach SERP (Search Engine Result Page) features the wrong way. They typically ask what they can do to rank with SERP features. Instead, they should think about what SERP features can do to format your content strategy. By thinking of SERP in a different way, businesses can build a successful content strategy that […]
A Low-Cost Way to Show Up in Google Search Results You may have a listing on Google Business Profile. You may not have considered a listing for your business. Either way, you may not be aware of the benefits you have with a Google Business Profile listing. A Google Business Profile listing allows your business […]
Business owners may be asking themselves why would they write a blog when they’re not in the social media or news industry. The truth is adding relevant content often to your website will lead to more clicks and more eyes on your website. Believe it or not, blogging is a crucial part of attracting new […]
Many times you will want to make the most of the traffic that you already have. When talking conversions for your business, every second counts! With every second that passes on a loading screen a company's conversion rate goes down by 7%
First Comes First What is PPC? PPC stands for Pay Per Click which is essentially a form of online advertising. Businesses, non-profit and profit alike, pay every time a potential customer clicks on its ad. Essentially, it is a method of buying visits to your site, and the business goal is to lead a customer […]