UX signals are behavioral patterns measured by Google to determine a user’s experience on your site. Two of the most crucial of these behavioral metrics are click through rate (CTR), and bounce rate. These two metrics affect your rankings in major ways so it’s important to understand what UX signals are, and how to use […]
Did you know that YouTube pulls just as much attention as television? Did you also know that YouTube mobile users are twice as likely to pay attention to a video in app than the ordinary television viewer will to the TV? Many people do not realize how powerful the YouTube platform has become for influencing […]
Once upon a time, you could trick Google into ranking your site higher in search results, but those days are long gone friends. This post outlines a few outdated SEO tactics that Google actually punishes sites for, so be sure to avoid using these approaches when creating content for your website! Outdated SEO Tactic #1: […]
Social media is important in getting your brand and message out to prospective and current customers. You’re probably aware of the marketing aspect of it, but did you know it can help with the SEO of your website? Google, Bing, and other search engines are incorporating more social media posts into their search engine results. […]
“A photo by any other name will help your SEO,” said William Shakespeare. Or at least, he would have said it had he not been busy writing about roses (and living in the 1500s). Photo file names is an oft-forgotten aspect of SEO (search engine optimization). Too often, leaving the default straight-from-the-camera file name is […]