As a business owner, you may be wondering why it is important to have a social media presence. The truth is: social media is a way for you to connect with potential customers, build trust, and present your brand before you even have a one to one relationship with them. Therefore, it is very important […]
There is a common misconception that just having a website will bring you new customers. Although having a website is a fantastic first step, there is so much more to building an online presence. SEO or Search Engine Optimization, is the key to getting searchers to your website. One very important part of SEO is creating […]
Depending on the type of business you own and your business objectives, understanding your target audience can lead to a better business marketing plan. Target audiences typically center around a specific cohort of people, such as gender, age, similar interests, and job titles. As marketers and business people alike, it is vital we comprehend our […]
How much do you think about your business’s online reputation? While some business owners underestimate the significance of reviews, people now read reviews more than ever. And not only are they reading reviews, but those reviews are influencing their buying decisions. A new survey commissioned by Yelp and conducted by Kelton polled 1,500 Americans to […]
A well-designed website should do more than provide information one page at a time. It should help visitors move naturally from one useful resource to the next while making it clear how different pages and topics relate to each other. That is where internal linking comes in. Internal links help visitors discover relevant information throughout […]