When we talk to people who are considering digital marketing there is one phrase we hear over and over: “I just want more leads”. So let’s talk about lead generation. Lead Generation ROI in the form of lead generation or sales is THE reason most people do digital marketing. It’s the end goal of optimization, […]
Search engine optimization has changed dramatically over the past decade. There was a time when ranking well simply meant placing the right keywords throughout a webpage. Businesses focused on exact-match phrases, keyword density, and repeating the same terms as often as possible. Today’s search engines—and AI-powered search experiences—are much more sophisticated. Instead of looking for […]
As a business owner, you may be wondering why it is important to have a social media presence. The truth is: social media is a way for you to connect with potential customers, build trust, and present your brand before you even have a one to one relationship with them. Therefore, it is very important […]
There is a common misconception that just having a website will bring you new customers. Although having a website is a fantastic first step, there is so much more to building an online presence. SEO or Search Engine Optimization, is the key to getting searchers to your website. One very important part of SEO is creating […]
Depending on the type of business you own and your business objectives, understanding your target audience can lead to a better business marketing plan. Target audiences typically center around a specific cohort of people, such as gender, age, similar interests, and job titles. As marketers and business people alike, it is vital we comprehend our […]